Located in the center of New York City and the heart of Times Square, Hard Rock Cafe New York will rock your senses with tantalizing food and drinks and an awe-inspiring collection of music memorabilia. Times Square, also called the “Crossroads of the World” is the home of the New Year’s Eve Ball Drop, Broadway Theatre, Madame Tussauds wax museum, Ripley’s Believe It or Not!® Times Square, and many other famous attractions. The fun and excitement never stops in NYC and Times Square, and it never stops at Hard Rock Cafe New York.